Southwood Stores is two years old next week and the plan has always been to design and launch our own brand that runs alongside it. Hayley started working on several projects last year but nothing felt quite right until we went back to the beginning and did a brainstorm on what Breathe Happiness is all about. Our story is about being brave and following your dreams. Our goal was always to inspire other women through our blog posts, photography and the passion for our own separate businesses and for other women in business. Gray apparel is not just a label, it's a statement.
Hayley has worked really hard finding the right garments that are high quality but are responsibly made through every single process. Made from the softest organic cotton and loose knit the jumpers and t-shirts are wide neck and cut for a flattering female shape. Hayley is also excited that the garments have been locally screen printed by a "woman owned business". Margaret has ran her company for over 20 years and is a fellow champion for women in business.
The face of our brand is Chloe Helen Miles, the fabulous and gorgeous UK based blogger. Chloe inspires other women through her instagram feed and blog, her honesty about her fitness regime, skin care and day to day life is truly inspirational.
Photography by fine art portrait Shaneen, Rosewarne Cox Photography at Blossom House